Some like the messy, greasy decadence, some like it dripping with melted cheese, some like the presence of vegetables to make the burger feel healthy.
Then comes Taiki, the young man absolutely obsessed with burgers, whose claim to fame was his determination to engineer a burger to his own perfection, to the point he could only make up to 4 a night, resulting in a queue that could drag for months.
|Taiki and me.|
Due to the marketing momentum Homeburg has built over the last year, expectations are high. I have thus brought my family, my 7 and 4 year-old included, down to 72 Courtyard last Saturday (likely the busiest day of the week) to 'test the system'.
|Look out for this sign, right outside Beam club, on the 2nd floor of 72 Courtyard.|
We arrived on the dot, at 4.59pm (actually a minute before they officially open), to find ourselves with queue numbers 45 to 47 (!!). So, the first step is to get a number (1 for each burger) and be told when to be back to place your order. We were told to return at 6pm.
|My daughter enjoying the interesting journey to the burger.|
|Still finding it interesting.|
|Vegetables, available as a self-service option.|
|Taiki dissecting our burger.|
I shall not go into the specifics of the burger, you can easily find out through many online sources if you are interested. After trying 2 variants at Bun Meat and Cheese, I feel that for the first-timer, a good choice will be to go straight for the Homeburg Prototype #1 (380THB), as the bacon, gherkins and jalapeno will give more taste dimension to every bite.
|The Homeburg Prototype #1.|
But wait, making 4 burgers a night (with a possible monthly turnover of 0 baht) through pure passion is a completely different animal to running a burger stand selling 100 burgers (potentially turning over more than a million baht/month) on a nightly basis.
No one said it would be exactly the same. Producing the same quality will be infinitely more challenging.
What I love about Taiki is his single-minded focus to perfectly-engineer 1 product, therefore I have no doubt he will be attempting to improve everyday, or die trying.
Our burger exercise ended at around 7pm (took us 2 hours on a Saturday evening), with my 7-year-old son nearly finishing his entire burger. My wife and I both agree that Bun Meat and Cheese already provides one of the best burger-eating experiences in the city, despite having room to further improve.
If I can do it on a Saturday evening in the middle of the hottest-ever summer in Bangkok, with kids in tow, it's time for you to make the burger trip.